Lose Weight by Fixing the Cause, Not Counting the Calories
If calorie counting worked long-term, nobody would be overweight. The real driver of weight gain is hormonal — and the most important hormone is insulin. Our coaching addresses the root cause.
Why Conventional Dieting Fails
Most weight loss advice is built on myths that set you up for failure.
Myth: “Eat less, move more”
Calorie restriction slows your metabolism, increases hunger hormones, and leads to weight regain in 95% of people within 5 years. The problem isn't willpower — it's hormones.
Myth: “Fat makes you fat”
Dietary fat doesn't raise insulin. Carbohydrates do. When insulin is high, your body stores fat and blocks fat burning. Eating healthy fats actually helps your body access stored fat for fuel.
Myth: “All calories are equal”
200 calories of salmon and 200 calories of bread have completely different hormonal effects. The salmon barely raises insulin; the bread spikes it. It's the hormonal response that determines fat storage.
Myth: “You need to exercise more”
Exercise is important for health, but you can't outrun a bad diet. Weight loss is 80% nutrition. Our approach focuses on getting the food right first — exercise is a bonus, not the foundation.
Our Approach to Weight Loss
Hormones Over Calories
We address the hormonal drivers of weight gain — primarily insulin — rather than counting calories. When you reduce carbohydrates, insulin drops, and your body can finally access stored fat.
Real Food, Not Products
No shakes, bars, or supplements. We build your nutrition around whole foods — meat, fish, eggs, vegetables, nuts, seeds, olive oil, butter. Food you can buy at any supermarket.
Sustainable Habits
Crash diets work short-term and fail long-term. We help you build a way of eating that you can maintain for life — not a temporary program with an end date.
Measurable Progress
We track metabolic markers (fasting insulin, triglycerides, HbA1c) alongside body composition. Sometimes the scales stall but your metabolic health continues to improve.
No Hunger, No Deprivation
Low carb, high healthy fat meals are naturally satiating. Most clients report reduced hunger, fewer cravings, and more stable energy throughout the day — within the first week.
What Your Journey Looks Like
Weeks 1–2
Transition
We establish your baseline, review blood work, and begin reducing carbohydrates. You may experience the 'keto flu' as your body adapts — we guide you through it with electrolyte strategies and meal planning.
Weeks 3–6
Fat Adaptation
Your body learns to burn fat instead of glucose. Energy stabilises, hunger reduces, and initial weight loss (often 3–5 kg) occurs as water retention drops and fat burning begins.
Months 2–3
Steady Progress
Consistent fat loss of 0.5–1 kg per week. We refine your meal plan based on preferences and progress. Blood markers begin to improve measurably.
Months 3–6
Metabolic Transformation
HbA1c drops, triglycerides fall, HDL rises, waist circumference reduces. Clothes fit differently. We adjust your plan as your body composition changes.
Ongoing
Maintenance
You've built a sustainable way of eating. We help you find your personal carbohydrate tolerance, handle social situations, and maintain results long-term.
Who Our Coaching Helps Most
Our clients are typically people who have tried conventional dieting — calorie counting, meal replacements, Weight Watchers, Lite n' Easy — and found that the weight always comes back. They're frustrated, tired of feeling hungry, and ready for a different approach grounded in science rather than willpower.
We work with people of all ages and fitness levels. Whether you need to lose 10 kg or 50 kg, our coaching adapts to your situation. Many of our clients also have related conditions like type 2 diabetes, PCOS, or high blood pressure that improve alongside weight loss.
Our team brings medical expertise to weight management. Dr John Stewart reversed his own pre-diabetes through dietary change, and Olaf Sorensen demonstrates that a low carb approach fuels elite athletic performance — not just weight loss.
Further Reading
The Science of Weight Loss
Why calories aren't the whole story — and what actually drives fat loss.
Time Restricted Feeding
A diet strategy that counts time, not calories — and the research behind it.
5 Tips for Sustainable LCHF Living
Practical advice for making low carb a permanent lifestyle change.
Insulin Resistance Coaching
The hormonal root cause behind stubborn weight gain.
Ready for a Different Approach?
Book a free 15-minute consultation to discuss your weight loss goals and find out if our low carb coaching approach is right for you.